Integrated Full-System ePowertrain Development

Electra EV stands at the forefront of India’s electric mobility revolution as the nation’s first independent, pure-play EV powertrain company. Guided by the vision of our legendary founder, Shri Ratan Tata, who envisioned a future where Electra EV would accelerate India’s transition to clean mobility, we have transformed that purpose into a movement, building intelligent, efficient, and reliable electric powertrain solutions that power the vehicles driving India’s green tomorrow.

We deliver end-to-end ePowertrain system integration spanning the entire vehicle development cycle – from initial concept and engineering through production, localisation, on to warranty and after-sales support. This pioneering approach accelerates speed-to-market for OEMs’ EV programs by providing a single-stop solution for all key powertrain elements, including battery packs, motors, power electronics, software, and vehicle integration, all under one roof. As a result, Electra EV has developed award-winning powertrains, deploying over 20,000, which are powering millions of safe, green kilometres on Indian and overseas roads, including successful OEM launches such as the Tata Tigor EV, the Tata Tigor extended range EV (rebranded as the Tata X PRES T), and the Tata Ace EV mini-truck.

Our solutions span low-voltage (48–96V) platforms for last-mile applications to high-voltage (350–1000+V) architectures for cars, SUVs, buses, trucks, off-highway and other heavy EVs, all engineered with a holistic, systems-driven philosophy that sets us apart as an integrated full system EV powertrain solutions company.

 

Full Program Expertise
We can engage at the concept design stage, defining vehicle powertrain requirements, performing product benchmarking, and virtual analysis & simulation, continuing through prototype development, rigorous validation, and start-of-production deployment.

We also support on-road testing, homologation, and series production, as well as handling warranty management and field performance feedback for continuous improvement.

With our pioneering expertise, we guarantee innovation that translates into market superiority for OEMs driven by faster development timelines and smoother vehicle launches. For example, we innovated to extend the range for the Tata Tigor EV from ~140 km to over 213 km within the same platform. Our innovation helped change the battery pack’s energy from 16.5 kWh to 21.5 kWh, while maintaining the 72V architecture intact. In mid-2022, we helped launch the revolutionary Tata Ace EV with our 96V ePowertrain featuring a certified range of 154 kilometres, 130Nm of peak torque, IP 67-rated water and dustproof drive parts, a liquid cooling system for the battery, regenerative braking, and fast charging for the highest run time, making it a pathbreaking solution for sustainable transportation across India.

 

Digital Simulation, Real-World Data, and Edge AI Technology
At the core of Electra EV’s technological strength is the convergence of advanced digital simulation with real-world use-case data and Edge AI-enabled intelligence. Our engineers leverage a unique blend of high-fidelity modelling and on-road data analytics to refine powertrain designs before prototype build, utilising digital twin technology to predict performance, efficiency, and potential failure modes under numerous scenarios. This digital twin approach provides OEM clients confidence in system robustness long before physical testing, and it enables predictive maintenance and prognostics once vehicles are deployed. Our Edge AI-based eVehicle OS embeds machine learning directly into vehicle controllers and battery management systems (BMS), allowing split-second adaptive control strategies that improve range and extend component life.

For instance, Electra’s in-house BMS utilises an edge AI algorithm to calculate battery state-of-health with exceptional accuracy, thereby reducing dependency on external cloud analytics and enabling features such as ‘Battery-as-a-Service’ usage model. By personalising power delivery and energy management in real-time, this intelligent platform can boost energy efficiency and ensure consistent performance across diverse operating conditions. Real-world data from India’s roads – ranging from tropical heat and humidity to stop-and-go urban traffic – informs Electra’s models, ensuring we can validate every design against actual usage patterns. This digital-first yet data-driven development process yields powertrains that are finely tuned for optimal efficiency and durability in real-world situations, not just in lab conditions. It also shortens development cycles, as potential issues are identified via simulation early on. Ultimately, Electra EV’s fusion of simulation, edge computing, and AI results in ePowertrains that deliver higher range, better thermal management, and predictive reliability, empowering OEMs with a technical edge in the competitive EV market.

 

World-class Manufacturing
The company’s facilities follow world-class quality processes, highlighted by its IATF 16949 certification (the global automotive quality management standard) attained in 2024. Every powertrain kit coming out of our state-of-the-art plants in Coimbatore undergoes rigorous end-of-line testing to ensure zero-defect delivery. The manufacturing lines themselves boast cutting-edge automation – for example, battery pack assembly lines include laser welding stations, automated glue dispensing, and high-voltage test chambers compliant with AIS 038/156 . Meanwhile, the motor production line integrates gear assembly, induction heating for rotor insertion, NVH testing chambers, and automated quality checks to achieve an annual output of 72,000 motors annually. Such vertical integration of design, testing, and manufacturing givesElectra EV tight control over quality and performance. It’s no coincidence that Electra’s deployed powertrains have collectively logged over 200 million kilometers with no safety failures – a level of proven reliability that instillsconfidence in OEM partners and end-users alike.

Equally important, Electra EV stays abreast of evolving standards and continuously updates its products. For example, when new AIS norms for battery safety were introduced in India, Electra swiftly tested and upgraded its battery packs to comply, even leveraging partnerships (such as with global cell suppliers like CALB) to incorporate safer chemistries and designs. This proactive stance means that OEMs partnering with Electra are always a step ahead in regulatory compliance and product safety – a critical advantage in the rapidly evolving EV industry.

 

Global Standards Compliance and In-House Validation Infrastructure
In delivering its integrated solutions, Electra EV adheres to the highest global safety and quality standards, ensuring OEMs meet regulatory requirements with ease. All of Electra’s ePowertrain designs are developed with functional safety as a non-negotiable priority, the architecture is ASIL-D compliant by design , meeting the top-tier automotive safety integrity level for critical systems. From battery management to motor control, redundant fail-safes (such as multi-core lockstep processors in the VCU and BMS) are built in to prevent and mitigate faults. We ensure compliance with Indian and international EV norms, with our battery packs and powertrains compliant with AIS standards such as AIS-038, AIS-037, AIS-156 for batteries and safety, and UNECE regulations like ECE R100 for electric vehicle safety. Electra’s latest products are certified to new Indian EV battery standards (e.g. AIS 156 for safety) and feature IP67-rated enclosures for water and dust protection. OEMs can therefore launch vehicles knowing the powertrain already meets or exceeds the required certifications and can smoothly pass homologation.

To achieve these standards and refine its technology, Electra EV has invested in comprehensive in-house testing and validation infrastructure. The company operates its own Hardware-in-the-Loop (HIL) laboratories , where virtual vehicle models are used to test the powertrain control systems under countless scenarios (including failure simulations) before any on-road trials. Electra EV’s R&D Centre and Manufacturing Facility are equipped with advanced dynamometers for motors and integrated drivetrain testing. These dyno tests validate traction motor performance, efficiency, and thermal behaviour across the full operating range. Additionally, Electra conducts extensive on-road field testing in varied environments – from city traffic to highways and hilly terrains – to prove out durability and real-world energy consumption.

 

Localisation, Supply Chain Flexibility, and Multi-Segment Expertise
As an Indian company with a global outlook, Electra EV differentiates itself through deep localisation maturity and supply chain agility, delivering solutions that are truly ‘built in India for India and beyond’.

While we have focused on strategic tie-ups with top cell manufacturers, we have also developed an extensive local ecosystem for our ePowertrains, sourcing a significant portion of components within India, aligning with the government’s erstwhile FAME and current PM E-Drive initiatives. In practice, this means Electra’s customers enjoy better supply continuity and cost competitiveness, as well as easier scalability without import bottlenecks. Electra’s Coimbatore manufacturing facility is a showcase of localisation, capable of producing tens of thousands of high-quality battery packs and drive units annually. The designs are optimised not just for Indian conditions but also for manufacturability using locally available materials and processes, giving OEMs a faster ramp to volume production.

Crucially, Electra EV’s localisation goes hand in hand with supply chain flexibility. The company has a presence in key sourcing hubs (including an office in Shanghai, China, for cell procurement) to ensure it can meet varying customer needs and price points. Electra can swiftly adapt its designs to utilise different battery cell form factors (prismatic, cylindrical, LFP, NMC, and even upcoming sodium-ion cells) or motor configurations based on the target market. This flexibility extends to program execution as well. Electra EV collaborates with OEMs on a range of models, from full-turnkey vehicle powertrain programs to collaborative development, where OEM engineers work alongside Electra’s team.

 

Electra EV prides itself on affordable, customised solutions, meaning even smaller OEMs or startups can access world-class EV technology tailored to their unique vehicle concepts. Electra’s OEM-focused approach ensures that each project – whether a low-cost e-rickshaw or a luxury electric bus – receives a solution optimised for its success criteria, be it cost, range, performance or all of the above.

 

The Electra EV Advantage

Full EV Programs

End-to-end ePowertrain integration from concept to warranty management, enabling faster, de-risked vehicle launches.

Manufacturing Expertise

World-class certified facilities combining automation, precision, and quality to deliver excellence at scale.

Strong Supply Chain

Robust, reliable, and agile — powered by a deeply localised ecosystem and trusted global partnerships.

Flexible Engagement

Agile collaboration models that adapt to every OEM’s vision, scale, and development journey.

Edge AI–Enabled eVehicle OS

An intelligent digital core that learns, predicts, and optimises performance in real time.

Affordable Custom Solutions

Tailored, simulation-led ePowertrain systems that balance performance, cost, and scalability.

Pan-India After-Sales Service

Nationwide service network ensuring uptime, reliability, and complete customer confidence.

Localisation Expertise

Deeply indigenised systems that combine India’s manufacturing strength with global standards.

Today, we serve almost every EV segment. Our portfolio includes 2-wheelers and 3-wheelers, passenger cars, light commercial vehicles as well as high-voltage systems for buses, trucks, and off-highway machinery up to 1000+ V.

Not many powertrain providers – global or local – can claim such multi-segment proficiency. For OEMs in India and emerging markets, this means Electra EV can be a long-term partner across their product range – enabling the same company to scale across segments.

Each solution from Electra EV comes ‘right-sized’ for the application, yet is built on a common foundation of proven sub-components and software. This cross-segment experience also yields cross-learning. For instance, rugged design features from off-highway projects enhance the durability of passenger car systems for India’s pothole-ridden roads, whilecost optimisations from two-wheeler projects can trickle up to make larger EVs more affordable. By developing solutions for diverse platforms (2W, 3W, 4W, LCV, buses, tractors, etc.), Electra EV has amassed a knowledge base on what it takes to succeed in each category. It infuses that know-how into every new ePowertrain for an OEM.

Furthermore, Electra EV ensures that all these localised solutions still meet global benchmarks. As a case in point, we supplied a high-energy battery pack for an electric bus in the EU market in 2023, demonstrating that India-developed technology can compete internationally on performance and quality. This blend of local adaptability and global competitiveness is a key value proposition. Electra EV’s clients can confidently launch vehicles that are not only tailor-made for local customer needs and conditions but also world-class in innovation and compliance. It’s a balance of ‘glocal’ expertise – leveraging India’s engineering talent and cost efficiencies, while maintaining global standards of excellence.

 

Driving the Future of EV Powertrains: Innovation with Unmatched Reliability

Electra EV’s journey from a young startup to India’s leading EV powertrain provider is marked by an aspirational yet grounded pursuit of innovation. The company has consistently pushed the envelope – whether by integrating Edge AI into battery and motor controllers for smarter drives, or by pioneering new battery technologies (it is already experimenting with next-generation chemistries like sodium-ion and aluminum-air batteries).

Yet, what truly sets Electra EV apart is how it couples this innovation with a focus on real-world reliability and customer benefit. Every advancement is tested and proven in the field, contributing to solutions that deliver tangible value: longer range, lower total cost of ownership, faster time-to-market, and peace of mind for OEMs and end-users alike.

When an automaker partners with Electra EV, they gain more than a supplier. They gain a committed co-engineering partner dedicated to making their EV vision a commercial success. The confidence stems from results on the ground. EVs powered by Electra EV have collectively crossed hundreds of millions of kilometres without major failures, reflecting a level of maturity priceless in this evolving industry.

In an EV landscape often characterised by trade-offs, Electra EV proves that performance, safety, and affordability can all be achieved through intelligent design and integration. By choosing Electra EV’s full-system powertrain, OEMs bypass the trial-and-error process of stitching components together and instead tap into a well-orchestrated ecosystem of technology, manufacturing, and support that is continually refined with each successful program. The company’s bold yet dependable approach has already earned industry accolades (including the NASSCOM Engineering & Innovation Award for its indigenously engineered powertrain ) and, more importantly, the trust of leading automakers.

In summary, Electra EV embodies a new era of EV powertrain development – one where innovation is not an end in itself, but a means to deliver integrated, user-centric solutions that make electric vehicles more attainable, efficient, and enjoyable. With its blend of cutting-edge technology and unwavering reliability, Electra EV empowers OEMs to launch products that inspire confidence in consumers and advance the global transition to sustainable mobility. It’s a story of innovation meeting execution: an India-born pioneer providing the world with EV powertrains that are as visionary as they are dependable, ensuring every electrified journey is a step forward for both the customer and the planet.